Participating teams, comprised of no more than five members, will need to specialise in space and event design, digital innovation, sustainability, communication, and social media.
Spatial design:
Design the event space and transform it into something inspiring. The party will have a Christmas theme in terms of the look and feel (decorations and setup) and the different event elements.
PR & communication:
Develop, propose and execute engagement initiatives and a communication plan for the event; provide copywriting support for corporate collaterals such as the press invitation, press releases and corporate invitations to VIPs and key stakeholders.
Environment & sustainability:
Develop, propose and execute a plan to make the White Christmas Street Fair as green as possible; “zero waste” concepts can be applied to the Street Fair.
Digital:
Identify relevant areas of the Street Fair where digital innovation can help to enhance visitors’ event experience.
Social media: Propose and execute a communication strategy with a social media plan for the Street Fair 2021; monitor the public response on social media channels.
