This programme is a competition that
welcomes students from all Hong Kong
universities. It once again puts the next
generation of local youth in the spotlight, as
they work together during a six-month
apprenticeship to make the White Christmas
Street Fair a greener, smarter and more
engaging event for the greater Hong Kong
community.
In addition, students also took part in:
• Masterclasses:
Totalling nearly 110 hours; lectures by industry
experts and our department heads, from a
variety of backgrounds such as architecture,
urban planning, design and communications.
• Mentorship Sessions:
Students were mentored by our senior
management, event-planning experts, and
thought leaders from the design and
community-planning industries.
• Talent Retention:
Offering Placemaking Academy Alumni with
work opportunities from the greater Swire
Properties community. Up to 2024, we have
provided job opportunities in various projects of
Swire Properties for more than 25 outstanding
alumni.