Participating teams, comprised
of three to five members, will
need to specialise in space and
event design, communication,
sustainability, digital and social
media, as well as community
engagement.
Spatial Design:
Design the event space and transform it into something inspiring, incorporating a captivating Christmas theme through decorations, setup, and various event elements. Additionally, students may leverage Al technology to enhance the experience by creating interactive and immersive elements using Al-powered visuals or augmented reality.
PR & Communication:
Develop, propose and execute engagement initiatives and a communication plan for the event; provide copywriting support for corporate collaterals such as the press invitations, press releases and corporate invitations to VIPs and key stakeholders.
Environment & Sustainability:
Develop, propose and execute a plan to make the White Christmas Street Fair as green as possible; “zero waste” concepts can be applied to the Street Fair.
Digital & Social Media:
Identify relevant areas of the Street Fair where digital innovation can help to enhance visitors’ event experience. Propose and execute a communication strategy with a social media plan for the Street Fair 2025; monitor the public response on social media channels.
Community & Stakeholder
Engagement:
Identify the targeted
stakeholders of the event and
create engaging activities
designed for the community
members. Students may
study the importance of
listening, communicating, and
collaborating with key parties,
and share real-life examples.
