The 2023 White Christmas Street Fair stretched over two weekends for the very first time, making it the largest-ever event of its kind organized by Swire Properties. Packed with brand-new features, including digital F&B coupons,
rentable tableware, and an original theme song, the fair aimed to raise funds once again for Operation Santa Claus.
The fair, named “CHOCOLAND!", was masterminded and executed by a talented team of ten local university students who were part of the Swire Properties Placemaking Academy (SPPA) 2023 cohort. Their objective was to evoke the blissful nostalgia of visitors’ first bite of chocolate and the sheer
delight it brought. Among the many captivating attractions and activities, the original theme song, digital map, and mini-game, created by seven secondary school students participating in the SPPA Junior Programme, were among the standout highlights.