Participating teams, comprised of no more than five members, will need to specialise in space and event design, digital innovation, sustainability, communication, and social media.
Design the event space and transform it into something inspiring. The party will have a Christmas theme in terms of the look and feel (decorations and setup) and the different event elements.
PR & communication:
Develop, propose and execute engagement initiatives and a communication plan for the event; provide copywriting support for corporate collaterals such as the press invitation, press releases and corporate invitations to VIPs and key stakeholders.
Environment & sustainability:
Develop, propose and execute a plan to make the White Christmas Street Fair as green as possible; “zero waste” concepts can be applied to the Street Fair.
Identify relevant areas of the Street Fair where digital innovation can help to enhance visitors’ event experience.
Propose and execute a communication strategy with a social media plan for the Street Fair 2021; monitor the public response on social media channels.