PLACEMAKING ACADEMY

Launched in 2019, the Swire Properties Placemaking Academy offers HK university students a rare opportunity to take the lead in designing, planning and executing the White Christmas Street Fair; the company’s annual year-end community celebration, and one of HK’s biggest and most popular seasonal events.
In addition to hands-on experiences, students will be mentored by the Company’s senior management, event-planning experts, and thought leaders from the design and community-planning industries.
Placemaking Academy 2023
JULY 2023 - DECEMBER 2023
Swire Properties Placemaking Academy 2023 is a competition that welcomes students from all Hong Kong universities. It will once again put the next generation of local youth in the spotlight, as they work together during a six-month apprenticeship to make the White Christmas Street Fair a greener, smarter and more engaging event for the greater Hong Kong community. 

Students join as a team with four participants. They will pitch ideas to the organisers, with a maximum of two teams winning a paid six-month project apprenticeship at the Swire Properties Placemaking Academy, that will allow students to obtain credits considered in the course structure diagram of their degree. 

During the apprenticeship they will learn from the Company’s senior management and event-planning experts, as well as from a host of thought leaders from the design and community-planning industries. Most importantly, they can further develop their innovation skills and broaden their horizons.
Placemaking Academy Alumni
The Swire Properties Placemaking Academy has up to 48 students from five universities who have been through this programme. After graduation, it doesn’t mean to an end of their journey, and it’s merely the beginning!
We engage our alumni with a series of master classes and community engagement events.
PLACEMAKING ACADEMY 2022
JULY 2022 – DECEMBER 2022
2022 White Christmas Street Fair is more amazing than ever, with our popular signature community event celebrating Christmas and the Company’s 50th Anniversary! 

Street Fair is fully designed and run by the SPPA participants. Eight local university students, shortlisted through an open competition, took part in a six-month apprenticeship to ideate and organise the Street Fair. 

The eight person strong team took part in months of mentoring and on the job training, and partnered with colleagues across Swire Properties, external parties and community stakeholders, to bring their ideas to life.
PLACEMAKING ACADEMY 2021
JUNE 2021 – DECEMBER 2021
2021 White Christmas Street Fair is the first ever physical Street Fair that is fully designed and run by the SPPA participants. Seven local university students, shortlisted through an open competition, took part in a six month apprenticeship to ideate and organise the Street Fair.

The seven person strong team took part in months of mentoring and on the job training, and partnered with colleagues across Swire Properties, external parties and community stakeholders, to bring their ideas to life.
DREAM MAKER 2020
JUNE 2020 – DECEMBER 2020
DREAM MAKER 2020 once again put the next generation of HK youth in the spotlight, as they work together during a 6-month internship to make the White Christmas Street Fair a greener, smarter and more engaging event for the greater Hong Kong community. They were led by the original team of 14 university students from | AM A DREAM MAKER 2019, who created the 2020 theme “Freeze the Moment”. This year, three teams are selected by Swire Properties and professors from major HK universities.

With the challenges posed by COVID-19, the students were specifically tasked with finding creative ways to reconnect, re-engage and give back to the community during times of change and adversity. Following in the footsteps of Swire Properties’ annual signature year-end celebration took the form of a travelling performance truck, the “White Christmas Express”.
I AM A DREAM MAKER
JUNE 2019 – DECEMBER 2019
HOMETOWN HEROES: I AM A DREAM MAKER is a youth empowerment project that offers students from Hong Kong universities a rare opportunity to take the lead in designing, planning and executing the White Christmas Street Fair 2019, Swire Properties' annual community celebration, and one of HK’s biggest and most popular seasonal events.

Participants will pitch ideas to organisers, with a maximum of two teams winning the HK$200,000 paid 6-month project internship at the Swire Properties Placemaking Academy. Here they will learn from the Company’s senior management and event-planning experts, as well as from a host of thought leaders from the design and community-planning industries. Most importantly, they can further develop their innovation skills and broaden their horizons. 
I AM A COOKING ACE 2019
JUNE 2019 - NOVEMBER 2019
HOMETOWN HEROES: I AM A COOKING ACE (2019) is a community- innovative project that offers passionate young talent an opportunity to co-create the White Christmas Street Fair’s, Swire Properties' annual community celebration, festive food & drinks. 

With youth empowerment at the heart of this initiative, the team will work closely with Swire Restaurants on all aspects of this seasonal celebration – from concept development, to execution.
I AM A FILMMAKER
MAY 2019 - OCTOBER 2019
HOMETOWN HEROES: I AM A FILMMAKER is a community-music video project that will showcase the lives of six Eastern and Wan Chai District residents. Young aspiring filmmakers will tell their stories by taking inspiration from the six original songs created last year during HOMETOWN HEROES: I AM A SINGER-SONGWRITER.

A collaboration with <Every Life Is A Song>, the social enterprise – created by Hong Kong singer-songwriter Vicky Fung and lyricist Chow Yiu Fai – will host creative workshops to help young talent develop their narratives.